Sept. 5, 2017

Be Strong Announces Strategic Partnership With Safe Fleet

DEERFIELD BEACH, FLORIDA (Sept. 5, 2017) – Be Strong, a student led organization empowering youth to “Be the Change” they would like to see in the world, announces a strategic partnership with Safe Fleet, a global provider of advanced safety solutions for fleet vehicles. This partnership unites two organizations with a mutual purpose to transform and save lives, and to work together to create and promote communities of strength, hope, and resilience.

“We are dedicated to changing and saving lives with the most authentic partners who have passion and expertise for sustainable change,” said Ashleigh Cromer, Executive Director of Be Strong. “We believe we’ve found that with Safe Fleet, a leader in safety solutions.” “Keeping children and adults safe is in the forefront of everything we do,” said John R. Knox, President and CEO of Safe Fleet. “We have entered this partnership with Be Strong to reach more students and begin to reverse the disturbing statistics of how many youth are affected by bullying today.”

Safe Fleet’s United Against Bullying (UAB) program was established in 2012 by Seon, a Safe Fleet brand based in Vancouver, in response to a local cyber-bullying tragedy and was expanded in 2015 to become the national social campaign it is today. The UAB program was built on the belief that ‘every small action contributes to a big change in our society.’

As part of Be Strong’s efforts to end bullying, the team created and maintains the Be Strong app, available for free on iOS or Android, providing a wide range of support for students and families. The app offers digital tools to connect people of all ages to one-touch resources such as suicide lifeline, crisis text line, and trusted friends alert. It includes an information portal where any user can put in their zip code and be immediately connected to all of their local nonprofit resources.

According to the 2015 Youth Risk Behavior Surveillance System published by the US Department of Health and Human Services, 20.2% percent of grade 9-12 students in the US were bullied on school property and 8.6% had attempted suicide one or more times in the past twelve months. Those negatively impacted by bullying are two to nine times more likely to consider suicide than those who are not, according to studies by Yale University. Nationally, 29.9% of all high school students felt sad or hopeless almost every day for two or more weeks in a row.

"Bullying thrives when people don't take action to address this serious social issue," adds Cromer, “We can no longer have segmented discussions on this. Rather we must heighten the visibility and impact to ensure that children, parents, grandparents, caregivers, guardians, governments, corporations, and non-profits are all participating in the discussion on this crucial safety, health, and social issue.”


Be Strong is a global movement and non-profit organization dedicated to stopping bullying in schools and society at large while raising awareness of this major social issue through empowerment and resilience training. Be Strong is motivated by creating a community to inspire, interact, ignite, intervene, and impact the lives of children in a transformative and sustainable way. Additional information on Be Strong's events and initiatives is available at or (954) 246-5852. Be Strong is a 501(c)3 and all donations are 100% tax-deductible.


United Against Bullying is the national social campaign of Safe Fleet, leading provider of safety solutions for fleet vehicles and its subsidiaries. Safe Fleet owns a portfolio of brands that provide safety solutions to fleet vehicle manufacturers and operators around the world. They target markets with increasing demand for operator, passenger, and pedestrian safety. The Safe Fleet family of companies helps create safe and respectful environments for children and adults by offering resources, inspiration, and funding to schools and organizations to empower young people and end bullying. Additional information on Safe Fleet’s United Against Bullying Program is available at

For more information on this story:

Be Strong
Chanty Figueroa

United Against Bullying
Teresa Lynne

July 10, 2017

Safe Fleet Launches "I HEART Kindness" Coloring and Poster Contests

Contests Designed to Spread Kindness in Elementary, Middle, and High Schools

BELTON, MO (July 10, 2017) – Safe Fleet will launch their fourth annual United Against Bullying (UAB) Coloring Contest on Monday, July 10, 2017. A new poster contest has been included this year for older students. School-age children can submit entries until midnight October 31, 2017 to win prizes and money to help their schools start and sustain programs to spread kindness.

“Statistics continue to report that bullying incidents peak in middle schools,” said Bob Parks, Safe Fleet’s VP of Human Resources and UAB Executive sponsor. “We’ve added the UAB Poster Contest this year to inspire middle and high school students to start conversations about kindness and bullying and to express their feelings through art.”

The UAB Program is the social campaign of Safe Fleet, the leading provider of safety solutions for fleet vehicles. Safe Fleet’s divisions across North America continue to support the Program by sharing the contests within their communities.

This year’s theme for the contests is “I HEART Kindness.” Why? Because kindness increases happiness which increases well-being, empathy, and self-esteem. The contests focus on kindness to empower students and help stop bullying.

All students in the US and Canada are eligible to participate. There are prizes for the winners, runner-ups, and the winners’ schools to help support their kindness or anti-bullying initiatives. Detailed information, rules and regulations, and the Coloring Contest sheet can be found at:

About Safe Fleet

Headquartered in Belton, MO, Safe Fleet owns a portfolio of brands that provide safety solutions to fleet vehicle manufacturers and operators around the world.  These brands serve several major markets including: Bus, Rail and RV, Truck and Trailer, Work Truck, Emergency, Waste, and Industrial and Military.  With over 1,100 employees and 10 manufacturing locations, Safe Fleet targets markets with increasing demand for operator, passenger, and pedestrian safety. For more information about Safe Fleet and our portfolio of brands please visit

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For more information about this release, please contact:

Teresa Lynne
United Against Bullying Program Coordinator

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